Article
Diagnosing and Relaunching Atlantis
A case-study idea about recovering an underperforming Seafight expansion through onboarding, progression pacing, reward clarity, and motivation changes.
Planned case study: this article will expand the Atlantis project into a deeper feature-relaunch breakdown.
Core angle
Atlantis had struggled with adoption and community reception, so the relaunch focused on diagnosing where players dropped off before changing onboarding, progression, reward clarity, and early motivation.
The relaunch reached 50% DAU participation within its first month, a major recovery for the feature without claiming an unsupported percentage increase.
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